Hello. I’m Piyush.
Founder. Salesman. Engineer. Writer. Occasional poet. Enthusiastic contrarian. Full-time collector of ideas.
If you want the carefully arranged career history, the Journey page has it. This is the less arranged version.
I trained as a mechanical engineer, studied international business, and then spent the better part of two decades selling, building, failing, recovering, negotiating and starting again across India and international markets.
Today, I am building HirePlusPlus and Bridgentech. One uses AI to make hiring more intelligent and evidence-led. The other helps companies find and hire people they can actually depend on.
But job titles are useful mainly in email signatures. They explain very little about a person.
What I actually do
I am at my best somewhere between an idea and its execution.
Give me an ambitious but shapeless idea, and I will usually find its spine. I enjoy turning complicated products into propositions people can understand, believe in and buy.
I can be particularly useful when:
- A startup has built something good but cannot explain why it matters.
- An enterprise product needs sharper positioning, pricing or a sales story.
- A founder needs a candid second opinion, not ceremonial encouragement.
- A hiring or recruitment process is expensive, slow or full of guesswork.
- A proposal, pitch deck or website contains plenty of words but very little meaning.
- An idea needs to move from “interesting” to commercially workable.
I understand enterprise sales, hiring, AI products, staffing, partnerships and the peculiar circus that is building a company from scratch.
I do not know everything. I am simply comfortable entering a messy situation, asking uncomfortable questions and helping make it clearer.
What I am trying to build
I believe recruitment has relied on weak signals for far too long. A CV is useful, but it is not a person. Keywords are not capability. Confidence is not competence. A polished interview is not always an honest one.
That is one reason we built HirePlusPlus.
My interest in AI is not about replacing human judgment. It is about giving people better evidence before they exercise that judgment. Technology should remove noise, reveal context and make difficult decisions more intelligent. It should not become a black box that confidently produces another mystery.
Innovation, to me, is not adding “AI-powered” to an old process and changing the colour of the dashboard. It is finding something wasteful, unfair or unnecessarily difficult and rebuilding it properly.
Things I like
I like people who do what they said they would do.
I like direct conversations, original thinking, old-fashioned loyalty, fast decisions and work that can speak for itself. I admire people who build quietly and let results make the introduction.
Away from work, I enjoy time with my family, especially my daughter Toshani. I like good food, long conversations, music, poetry, sketching, history and geopolitics. I can spend an unreasonable amount of time tracing how an idea, conflict or civilisation arrived where it did.
The present rarely makes complete sense without yesterday.
Music, poetry and the other half of me
I started writing long before anybody called me a founder.
I have written in English, Hindi and the slightly unruly space between Hindi and Urdu. I have written about love, faith, fear, loneliness, ambition, India, God, family, failure and whatever else refused to leave my head quietly.
Some of it is poetry. Some of it is reflection. Some of it is a younger man being wonderfully certain about things he had barely begun to understand.
I have left much of that older writing untouched. The punctuation is adventurous. The emotions occasionally arrive without knocking. Some opinions have aged better than others. That is precisely why the archive matters. I have no desire to edit my younger self into somebody more polished and less honest.
My relationship with music is similar. I return to songs whose words carry memory, faith or meaning. Vaishnav Jan remains particularly close to me. Ghalib has occupied permanent space in my head for years. I am interested in what a song or a poem does to a person after the performance is over.
Poetry is not a decorative hobby for me. It has often been where I put the things that prose could not carry.
Things I dislike
I dislike jargon used to disguise the absence of thought.
I dislike inflated claims, needless hierarchy, performative intelligence and meetings that could have been settled with three honest sentences.
I dislike people being reduced to CVs, numbers or convenient labels. I dislike technology that refuses to explain itself. I dislike indifference disguised as professionalism and dishonesty dressed up as diplomacy.
Disagreement does not bother me. It is often useful.
Pretence is exhausting.
My views
I have strong views, but I reserve the right to improve them when facts improve.
I believe ambition is good, provided it is accompanied by responsibility. I believe companies should create real value before demanding applause. I believe India should build more, invent more and stop being overly impressed by things merely because they came from elsewhere.
I am traditional about family, loyalty, responsibility and keeping one’s word. I am modern about technology, business and what human beings can still create.
I believe progress without character is just acceleration.
I also believe most serious problems cannot be solved by choosing between humans and technology, tradition and modernity, profit and purpose. The real work lies in designing systems where these things strengthen each other.
Why this website exists
This is not a content funnel. There is no publishing calendar hidden behind the curtain.
It is part workshop, part archive and part open notebook.
It is where the builder and the writer are allowed to occupy the same room. I will write here about business, technology, hiring, innovation, India, history, ambition, faith, music, poetry and the occasionally absurd business of being human.
Some thoughts will be carefully considered. Others may still have wet paint on them.
That is fine. Thinking should be allowed to remain alive.
Write to me
If you are building something meaningful, struggling to explain a good idea, rethinking hiring, entering an unfamiliar market or simply want an honest conversation, write to me.
I cannot promise agreement. I can promise attention, curiosity and a fairly direct answer.
If you want a generic “let’s connect and explore synergies” conversation, the internet already has a generous supply.
Otherwise, I would be glad to hear from you.